-Scott Hofheins
The holidays are coming! Retailers, charity organizations, churches and small business owners look forward to this season for different reasons, but with one common goal: communicate to the public. The message can be the need for donations, Sunday services, or charity events. It can also be advertising your holiday specials, black Friday sales and Christmas gifts. LED sign owners are resting easy knowing that these targeted messages are playing 24/7 to help spread their cause, grow the organization, and/or increase sales.
LED signs have revolutionized the way we advertise to the public, and have made it even easier to focus your message in relation to specific times and seasons. A static sign lets everyone know you exist at that location. A changeable copy board will give you limited control of your message. But an LED sign gives you 365 days per year of customized messages and targeted advertising 24 hours a day. I posted about this last year, and included some tips on pre-planning your messages. This year, I would like to focus on why you should consider an LED sign for your organization in general.
Powerful and Easy
LED signs do not require manual letters to be changed outside in the weather. You can program the schedule from the comfort of your home (if your software is cloud based) or office. This means a boost in the quantity AND quality of the messages you put on the sign.
Targeted
Your messages can be targeted to a range of groups and demographics, depending on a host of variables like the time of day, day of the week, holidays, and current events. Messages can be tailored for these groups in ways that would be much to difficult with traditional signage.
Instant
Messages can be changed instantly to suit your needs. When local or national events occur it takes just minutes for you to customize your messages to match. Charities can advertise immediately for local disaster relief, businesses can use media trends to highlight their own content.
Full Color - High Res
LED signs are now able to communicate your message in full color and at a much higher resolution than ever before. The LED’s are brighter, last longer, and manufacturers are increasing their warranties to match. Full color motion and graphics have replaced the old pixelated one color signs of the past and owners can display their existing branding to the LED sign with little effort.
The Return
LED signs have rightly become an investment, not just a business expense, with a return that typically pays for the sign very quickly. Many organizations are now investing a significant portion of their yearly advertising budget to invest in a sign that will provide advertising benefits for 5+ years. Unless they've purchased a sub-par product, it is extremely rare to see an organization that does not get a full return on the investment.
Growth
Your LED sign will make you stand out and help the public recognize your organization from the rest. As more traffic passes your sign and more people see your messages they will respond and remember you. This will help grow your business, expand your congregation, or increase donations and awareness for your cause.
If you don’t have an LED sign yet, I encourage you to consider the benefits I've mentioned here and that are exemplified so well during this holiday season. For those that already own LED signs, don’t forget to use it! Remember to keep it updated and relevant to the season. Use this time to expand your message to a wider audience by tailoring the content to align with the public’s thoughts. Family, Food, Good Will, Happiness, Giving and Receiving and Thankfulness.
-SH
I hope this post has been informative and helpful. As usual, I welcome ALL constructive comments. Please feel free to comment and add anything I’ve missed, or additional tips you may have regarding this topic. Please visit www.vantageled.com for many other resources, white papers, and of course: Great looking LED Signs!
**All posts/thoughts/writings are strictly the viewpoint of me and me alone and do not reflect nor speak for Vantage LED’s beliefs, attitudes, thoughts, etc. unless specifically stated.
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